2017 was a record season for Italy in terms of tourist numbers. According to figures released by Federalberghi and the Cultural Ministry in Italy, over 48 million people spent a night in an Italian hotel this Summer whilst a further 3 million spent the night in AirBnB accommodation, an increase of over 20% year on year.
Visitors were clearly attracted by all that Italy offers. Seaside resorts in particular, reported a dramatic rise in visitor numbers, but tourists were also attracted by the culture Italy offers with museums seeing a 12.5% rise in visitor numbers. Nowhere was this increase more apparent than in Puglia.
Puglia really is leading the way in the increase in visitor numbers. This stunning region situated in the heel