Kempinski Hotels is set to double its footprint in Dubai after signing a partnership with Abu Dhabi National Hotels to rebrand two iconic properties. On 1 January 2024, the Kempinski flag was hoisted above Kempinski The Boulevard Dubai and Kempinski Central Avenue Dubai, formerly Address Boulevard and Address Dubai Mall respectively. The addition of these two landmark properties to the Kempinski portfolio significantly expands the brand’s presence in Dubai, which was one of the best-performing destinations worldwide for the luxury hotel group in 2023.
“This important milestone marks an enormous step forward for Kempinski and cements our role as one of the dominant luxury hotel brands in the Middle East,” says René Nijhof, Chairman of the Board of Directors, Kempinski S.A. “As one of the first luxury hotel companies to secure a foothold in the United Arab Emirates in the
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