The world of tech might well be abuzz with excitement about 5G; but for those in the travel industry, the compelling trend is 3G. It’s the growing demand for destinations that cater for multi-Generational holidays; those travelling with the extended family. Increasingly, parents not only get away with their children but with uncles and aunts, and the kids’ grandparents too.
Bringing the family together
Modern life in the UK has often meant that families no longer live in the same neighbourhood, the same county, or even the same country. Work, education and other opportunities can mean that families become spread out across the UK; Europe or even further afield. So holidays represent that magical time when not only can one can truly relax, but also spend quality time with the family, bringing generations together again.
Why choose Italy?
I love my job, which involves a lot of travel to