Glamping has evolved

Glamping; one of those made-up words that goes viral and suddenly everyone and their neighbour seems to have been glamorous camping. It started on festival grounds, where money was to be made from VIP sections that kept you clear of most of the muddy crowds. And then it went a bit more mainstream, with bunting appearing on bell tents across the UK. Now it’s a large niche of the staycation holiday market, the definition of what counts as glamping having widened and blurred as businesses keep trying to outdo each other to stand out from the crowd. In other words, glamping has evolved.

What is glamorous camping?

Let’s start at the beginning. Camping is one of those love it or hate it things. Some people love the stark contrast to the modern world, getting in touch with survival instincts and living simply for a few days. Others can’t think

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