The Turkish name for Turkey – Türkiye – is how the Turkish government want you to refer to the country from now on. The “ü” is a little unusual for non-Turks and sounds something like a long “u” combined with an “e”, with the whole pronounciation of the word being something akin to “Tewr-kee-yeah”.
This is how Turkey is rebranding itself internationally – by the recognised name of “Türkiye” – not “Turkey” – with President Erdogan saying that this name “represents and expresses the culture, civilisation, and values of the Turkish nation in the best way”.
The government’s “Hello Türkiye” campaign was launched last month with many believeing that Turkey is becoming more consicous of its image internationally.
Some critics argue that this is really an attempt for Turkey
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