Luxury family travel is more popular than ever with today’s high-net-worth families continuing to seek unique destinations and amenities. These families want more than your average vacation itinerary, looking to add educational experiences, ecological expeditions, adventurous outings and more to their trip plans. 

Research shared by the Adventure Travel Trade Association indicates that the adventure travel category alone is an over $683 billion market with the fastest growing types related to family-friendly travel activities. 

These adventure focused trips, sometimes referred to as “experiential” travel, are trending globally as they help families spend quality time in beautiful locations while entertaining family members of all ages and tastes. It is no longer just a stay at a luxury resort in the mountains, now it’s a concierge curated itinerary packed with mountain climbing, zip lining, kayaking, bird watching, shopping, spa treatments and elegant cuisine. With such uniquely

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