Nurturing the sustainability of tourism in New Zealand (Aotearoa) involves recognising its beautiful landscapes, diverse ecosystems, and rich Māori culture. As the tourism industry thrives in NZ, there is a growing awareness of the need to preserve and restore the natural beauty that draws millions of visitors annually. What sets New Zealand apart in its commitment to sustainable tourism practices is an entirely distinctive approach inspired by indigenous Māori principles and worldviews.
Kaitiakitanga, an indigenous concept interwoven into New Zealand’s spirit, champions the guardianship of the land. This Māori ethic creates the foundation for a unique perspective on sustainable tourism, emphasizing the interconnectedness between nature and all living entities. Visitors, tourism providers, and residents are encouraged to actively protect and conserve New Zealand’s ecosystem. The guiding principle of stewardship
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