The growing trend of football tourism in the UK

The growing trend of football tourism in the UK By on Oct 22, 2021 in Europe, Leisure Travel, Regions, Speciality Travel, United Kingdom, Western Europe

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. Its recently-published ‘Football Tourism in the UK’ report shows that overseas visitors who went to a football match spent £1.4 billion across the UK in total during their trip in 2019, up 84% on the £742 million spent in 2011 when the research was last conducted.

There were 1.5 million visits to the UK in 2019 that included watching a live football match, up 66% compared to 2011 when there were 909,000 visits. Visitors who attended a football match also spent more and stayed longer, spending £909 per visit on average,

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