New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. Its recently-published ‘Football Tourism in the UK’ report shows that overseas visitors who went to a football match spent £1.4 billion across the UK in total during their trip in 2019, up 84% on the £742 million spent in 2011 when the research was last conducted.
There were 1.5 million visits to the UK in 2019 that included watching a live football match, up 66% compared to 2011 when there were 909,000 visits. Visitors who attended a football match also spent more and stayed longer, spending £909 per visit on average,
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