Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marvelled at and struggled to pronounce, IKEA product names*. What most don’t realise is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.
What does a toilet brush and a beautiful Swedish lake have in common? They both share the same name, but for years Bolmen has been better known as a toilet brush sold by global furniture giant IKEA, INSTEAD of a picturesque lake in southern Sweden. Sweden is campaigning to reclaim its fantastic locations across the country and help travellers discover the Originals.
From stunning national parks to beautiful
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