The Cumberland regained its old name in May, having spent a number of years as the Hard Rock Hotel London. But, despite the name change, the musical associations of the 900-room hotel, which was the last official residence of Jimi Hendrix and home to the original Hard Rock Cafe, still remain. In fact, musical references abound, from the hotel’s logo (a ‘C’ set against the shape of a guitar pluck) to the “It’s Oh So Quiet” do-not-disturb signs (a nod to a song by Betty Hutton, and later Björk).
The hotel is owned by Clermont Hotel Group, said to the largest owner-operator in London by room count. The group was formerly known as GLH Hotels and as Guoman before that.
I arrived at the hotel at around 8am – far too early for check-in, but so that I could drop off my luggage
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