Frequent flyer programmes are evolving quickly, and the Avios ecosystem is no exception. Used across multiple airlines including British Airways, Iberia and Qatar Airways, Avios has become one of the most flexible and dominant loyalty currencies in the world.

As we move further into 2026, travellers using Avios to book reward seats on flights are likely to encounter a mix of opportunity and change. Airlines are growing and refining loyalty programmes at a rapid pace – adjusting award pricing, and experimenting with new reward seat redemption models. British Airways and Iberia, for example, both revamped numerous elements of their Avios Club loyalty programs in 2025, including earning rates and status levels. At the same time, demand for premium travel continues to grow, as earning and spending Avios points becomes more accessible to all. 

Understanding the key trends shaping Avios reward travel is a key part of my work

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