There’s a question I get asked more than almost any other, and it usually goes something like this: “I want to travel but I don’t know where to go.” And my answer is always the same. Before you pick a destination, figure out who you are as a traveller first.

Because here’s the thing. Travel isn’t one-size-fits-all. The friend who posts dreamy infinity pool photos from Santorini and the friend who shows up sunburned and euphoric after hiking Patagonia are both having the time of their lives. They’ve just worked out what makes them tick. The secret to an unforgettable trip isn’t finding the most Instagrammable destination; it’s finding the right destination for you.

So let’s break it down.

The Luxury Seeker: You Want to Be Looked After

You work hard, and when you travel, you want to feel it. You’re not cutting corners on thread counts, you appreciate a