In today’s day and age, running a successful business without any form of online presence is almost impossible. Whether you’re looking to promote a financial institution, a travel agency, or something more niche like a molecular diagnostic company — you’ll need to need to advertise online and one of the best ways to get instant reach is to use social media sites.

With platforms like Facebook, LinkedIn, and Twitter only growing in popularity, it is no wonder that businesses jump on the opportunity to use these sites as advertising boards for their campaigns. Nevertheless, if the social media strategy is poorly executed, it can do more harm than good.

To avoid potential pitfalls, travel companies should follow a few simple rules. Here is a list of tips that can help travel businesses make an impact on social media sites.

Choose the right social media platforms

Not all social media

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