We didn’t know quite what to expect when we visited Experience Tirol on the top floor of a shopping centre in the heart of Innsbruck.

We’d previously visited Fly Over Iceland, an attraction in Reykjavik, but this was something quite different – a series of interactive rooms and experiences, enveloping us in the essence of Tyrol. It’s an immersive show that transcends traditional exhibitions, offering a sensory journey through the region’s history and culture.

Upon arrival, the friendly staff provided us with a brief introduction and guidance on using the VR equipment. The adventure begins in a room where holographic figures – a father and his daughter – narrate the of Tyrolean customs – a seamless blend of storytelling and technology.

With virtual reality headsets, we’re next transported back to pivotal moments in Tyrol’s past. We stood alongside Ötzi, traversed the reign of Emperor

Keep reading this article on A Luxury Travel Blog.