Quite different from sustainable travel, there’s what’s been dubbed greenwashing. Sounds clean. It Isn’t.

Greenwashing is done when travel operations create the illusion of climate-action progress where little or none exists. These operators minimize or cover up environmentally harmful practices, labeling themselves as “green” or “eco-friendly,” while making vague or inflated claims about their practices to reduce contaminating emissions. The result: not only are travelers misinformed, but real damage is done to ecosystems and the lives of people who live within them.

In Ecuador, a number of travel initiatives operate differently.

Here, the most compelling journeys for adventurous travelers are built around outcomes, not optics. These are efforts working to achieve the active sustainability of ecosystems and improvements in local communities. From the Andes to the Amazon – not forgetting our Galapagos islands – this compact South American nation is a pioneer in community-led

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